Why do Financial Advisors Push Life Insurance | 9 Main Reasons

Why do financial advisors push life insurance? Financial advisors may better serve their clients by providing more complete wealth planning services and commissions. Advisors may find it difficult to talk about life insurance with their clients and may have to learn a new profession.

However, there are a variety of circumstances in which financial advisors may decide to offer life insurance sales to their clientele. In addition to increasing their commissions, they also have the chance to meet their clients’ needs better. They can do this by providing comprehensive wealth planning services. Therefore, it is essential to investigate all possible explanations and construct a complete picture.

Why do Financial Advisors Push Life Insurance?

Why do Financial Advisors Push Life Insurance

Here are some reasons financial advisors push life insurance

  • Life insurance is required by law.
  • It’s a good investment.
  • Insurance companies pay financial advisors.
  • It keeps your assets out of probate.
  • It protects their loved ones
  • It would help if you had a backup financial plan.
  • You’ll get paid back, just not when you expect it!
  • Financial advisors benefit financially
  • Financial Advisors Use the Lifeline Benefit

Life insurance is required by law.

The majority of life insurance regulations work at the state level. In addition, the laws, the insurance commission, and the penalties vary from state to state.

If the insureds are dead, work financially to protect a surviving spouse, minor children, or other dependents. Depending on the policy’s payout, you can use life insurance to help heirs pay off a mortgage, also, to fund a child’s education or secure a comfortable retirement. The cash value component of permanent life insurance increases over time.

Automobile, health, home, and life insurance policies make up most individual insurance purchases. Most individuals in the United States have health, life, or auto insurance, with the latter being a legal requirement.

It’s a good investment.

Including life insurance in your financial plan is an excellent way to provide peace of mind for your loved ones. Your family can use the proceeds from life insurance for various purposes. Among them are final expenses, debt repayment, and subsistence.

Your needs and expectations for a policy’s benefits should help determine if purchasing life insurance is a wise financial decision. The decision to purchase life insurance depends on your current financial situation and the time you anticipate needing coverage.

Permanent life insurance can protect the remainder of your life, whereas term life insurance can protect you for a limited time.

Permanent life insurance’s investment component grows tax-free. Because the cash value can be used as collateral for interest-free loans, it is an excellent option for financing large purchases, such as a home or college education.

Your premiums are applied solely to the death benefit for your beneficiaries. So, there is no cash value or investment component to the policy.

Insurance companies pay financial advisors.

A commission-based financial advisor has a strong incentive to sell this life insurance policy. These can represent a big first year’s premium part. In addition, annual commissions will range between 3 and 5 percent of the premium for the duration of the policy.

Due to the low barrier to entry, it should be easy for current financial advisors to add “insurance agents” to their list of qualifications. 

It ensures that advisors comprehensively understand the products they sell, preventing embarrassing situations when clients ask unexpected questions. You must demonstrate professionalism by acquiring the appropriate credentials to attract high-end clients.

It keeps your assets out of probate.

The life insurance company will pay the death benefit to the beneficiary designated in the policy when the policyholder passes away. They will deliver the death benefit to the decedent’s estate if no designated beneficiary exists. Upon verification of the decedent’s death, the death benefit is dispersed within 30 days.

Any life insurance payout will require a few pieces of paperwork to be submitted to the insurance company by the beneficiary. To name a few of the files we’re talking about here:

  • Death Certificate (death certificate)
  • Identification number for insurance policies
  • Proof of eligibility form for the recipient

Additionally, you must submit any additional paperwork requested by the life insurance firm. You must file a claim with the life insurance company in case of death. So, they will make payment after all necessary paperwork has been submitted.

It protect their loved ones

A life insurance policy should be integral to any prudent financial plan. After your passing, the death benefit of your life insurance policy will be paid to whoever or whatever you designate as the beneficiary or beneficiaries. Depending on your preferences and financial circumstances, this death benefit can range from $10,000 to over $1 million.

There are various ways to invest or spend the funds from a life insurance payout.

  • Help with funeral costs
  • Managing the financial obligations of the estate.
  • Establishing a secondary source of income as part of a concerted effort to support one’s family.
  • Contributing to a child’s or grandchild’s college expenses.
  • Funding a spouse’s retirement or achieving other long-term financial objectives

Riders that you can add to a life insurance policy can significantly boost the policy’s value and flexibility. If you or the policyholder anticipate a nursing home stay, you may wish to add a rider that covers these expenses. 

Guaranteed insurability riders enable you to increase your death benefit at regular intervals. In addition, increase death benefit payments speed to help you pay for your final expenses.

It would help if you had a backup financial plan.

Life insurance can give you peace of mind by protecting your family financially if you die suddenly. Enrolling may be one of the best things you can do for your family’s finances. This is especially possible if you have young children or a spouse with low earning potential. 

Investigating the different life insurance providers and their coverages is essential to finding the best policy for your needs. Comparing life insurance quotes can help consumers who feel overwhelmed by the market’s options.

Life insurance is an excellent way to accumulate wealth and leave it to your family after death. A small premium can result in substantial benefits for your heirs. This makes it one of the most cost-effective methods of transferring wealth between generations.

Investing in insurance can aid in creating, preserving, and distributing wealth. A viable alternative to risky investments is insurance. We recommend purchasing an endowment or long-term savings insurance policy to accomplish this.

If you have an endowment plan, you can name a beneficiary to receive a specific amount upon death. This works regardless of whether you have contributed the total amount to that goal.

You’ll get paid back, just not when you expect it!

There are numerous available insurance options. In contrast, endowment and money-back policies play a central role in wealth creation. You receive a reasonable return rate in addition to peace of mind with life insurance.

If you’re not good at saving money, life insurance can help. Your policy’s death benefit is payable to you, and the funds you hold will accrue interest. Insurance funds are unavailable until later in life. It is prudent to force yourself to save and allow your money to grow.

Cash value is the portion of your policy that earns interest. A cash value feature can assist you in saving money consistently and accumulating wealth over time. Your savings are accessible at any time while you are still alive. Life insurance is an excellent investment instrument that you can utilize to leave a legacy for future generations.

Financial advisors benefit financially

When you’re ready to hire a consultant, you should inquire about their fee structure. Others may work as fee-based advisors on a fee-only or commission basis. Your advisor may charge you an hourly rate, a flat fee, or a percentage of your investments.

Others are compensated when an account is opened. The issuing company, such as an insurance provider, pays the advisor for such services.

Advisors can be reimbursed in numerous ways. Such expenses include commissions on annuities and other insurance products, loads on mutual funds, and an annuity surrender charge. Also, it includes trailing commissions (where clients pay a fee each year they hold an investment).

Financial advisors must adhere to regulations and best practices to protect their clients. When recommending products, they need to prioritize your needs over their own.

Financial Advisors Use the Lifeline Benefit

Customers may be suspicious of financial advisors who attempt to sell life insurance. A financial advisor should be an uncompromising fiduciary who always acts in the client’s best interests. Some individuals may hesitate to hire a financial advisor who sells life insurance. However, most financial advisors wear multiple hats, and life insurance is integral to every comprehensive financial plan.

Numerous financial advisors incorporate life insurance into their financial planning and wealth protection services.

Financial advisors who sell life insurance can earn between 3 and 5 percent annual commissions for the duration of the policy and significant profits from the first year’s premium.

A financial advisor may refer clients to licensed insurance agents instead of selling life insurance.

When one spouse earns significantly more than the other and wants to protect the other spouse’s standard of living, life insurance is a popular choice. This may entail purchasing sufficient life insurance to repay the mortgage and fund the children’s college education. It could also mean creating a nest egg that generates income to compensate for the partner’s lower income during retirement.

Expert Opinion

The reasons why anyone would want life insurance are numerous. It can provide protection for heirs, help reduce the taxable estate and provides financial security in the event of death. Yet, there are some reasons that financial advisors push for life insurance.

It is worth noting that insurance (or any financial product) is not a magic bullet. While life insurance can protect your loved ones, it is not a one-size-fits-all solution. There are certain financial and emotional scenarios in life where life insurance is a good option and other scenarios where it is not. Many financial advisors will tell you that they are “life insurance experts” to get you to sign up for an expensive product you may not need or want.

While some advisors have a lot of experience with life insurance, it’s important to remember that not everyone can be an expert. Even if they are, many people will still sign-up for a life insurance policy, making it a target for financial advisors who want to make money off of your ignorance.


Adam Grabois is an expert in all aspects of Insurance and Property with 20 years of experience. He is a licensed broker of all lines including property, casualty, life, and health. As a licensed adjuster, he is well-versed in all aspects of insurance, and he owns All Needs Insurance agency in Florida.

He attended Tufts University where he earned his undergraduate degree, followed by a Master's degree from Columbia University.

Adam shares his breadth of experience by helping many businesses and individuals manage risk and protect themselves financially. He now shares this with the audience of the "Pro Insurance Info" website.

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