How to Start a Life Insurance Company | A Step by Step Guide

It’s a fact. You’ve decided to launch a life insurance company. Thus, this stands as a solid starting point. Reading this article on how to start a life insurance company might be the difference between failure and success. Are you considering starting a life insurance agency? We’ll walk you through all you need to know to get started.

In the United States, there are roughly 900 active life insurance providers, with annual industry revenue of over $550 billion. The industry’s scale, along with customer demand for life insurance products in the United States, makes agency entrepreneurship an appealing start-up choice.

This is particularly true for those presently working as life insurance brokers. Individuals who start their insurance firm must prepare to deal with the demands of small company ownership while still performing their duties as front-line agents.

It’s pretty usual for new company owners to fail due to a lack of attention to either their company ownership obligations or the demands of their customers. Thus, this article will aid you efficiently.

How to Start a Life Insurance Company

How to Start a Life Insurance Company

Selling life insurance is one of the most gratifying jobs in the world. It’s the move from agent to owner of a life insurance agency. Starting a life insurance company is a demanding task.

However, if you have the means and commitment to developing a successful firm, you may earn far more than the national average. This is mixed with the independence and flexibility that few individuals enjoy in their jobs.

One of the most effective forms of insurance you can get is life insurance. And the demand for policies is high enough that you will never be without fresh opportunities. To start a profitable life insurance company, you’ll need to invest time and money in obtaining the necessary certifications, as well as money in developing an advertising strategy that alerts the public to your presence. Some good tips on how to start a life insurance company include:

Develop a business plan

It would help create a formal and detailed business plan before starting your insurance agency. This paper should include every facet of your plans, including why you think you’ll be able to manage a profitable life insurance firm.

This is in addition to how you plan to recruit and keep customers, produce income and revenue for the firm, and estimate how much money you’ll need for this enterprise. Your prospects of success will drastically decrease if you don’t have a comprehensive and well-written company strategy.

The business plan should serve as a roadmap for the whole process and a tool for identifying possible difficulties or obstacles that may arise throughout the start-up phase.

Obtain an insurance producer’s license in your state.

Before soliciting insurance goods, every state requires insurance brokers to acquire a producer’s license. Furthermore, you must pass the insurance licensure test in your state—moreover.

This tests your understanding and knowledge of the laws and industry standards. Many states require taking educational classes in a classroom setting before taking the test. Others enable you to study at your own pace and take the test whenever you’re ready.

Contact your state’s insurance licensing agency for information on getting self-study materials or enrolling in an educational course. Contact a Pro-metric testing facility in your region to take the state licensure exam after you’ve finished the course or remembered the content.

A life insurance producer’s license will be yours after you have passed the test. This license allows you to sell and handle life insurance products in your state.

Get liability insurance for your business.

Professional insurance coverage, often known as errors and omissions insurance, is needed for all life insurance agents and brokers. This coverage will protect you if you mistake while selling or soliciting a life insurance policy.

 And such blunders might put your customer in a financially precarious position. Your state’s insurance administration may offer you a list of authorized errors and omissions providers.

Choose the kind of life insurance you’d want to sell.

After you’ve got everything set up, you’ll need to decide what kind of life insurance you want to offer. There are three distinct types on which you should concentrate on life insurance. My guide to life insurance is a fantastic place to start learning about different forms of life insurance.

The three kinds are as follows:

Individual life policy: Individual life insurance is the first sort of life insurance you may offer. The term life and permanent life insurance, such as universal and whole life, fall under this category.

You have the option of concentrating on final expense policy initiatives, mortgage safety, or income substitute. And there are several levels of underwriting among these classifications, ranging from no tests to complete underwriting.

However, in the end, you’ll need to concentrate on individual consumers who will purchase life insurance straight from you.

Group term life insurance: The following form is group term protection. Basic group life and supplementary life insurance are examples of group term life insurance you may provide via your workplace. Businesses would be your target market.

Worksite permanent life insurance: The final section of life insurance you could provide is worksite permanent life coverage. This kind of life insurance is available to firms’ workers with little or no underwriting. Employees may pay their charges through direct debit or fund transfer. Businesses would be your target customer here as well.

You may start a life insurance firm based on any of these three life insurance lines. However, we believe you should strive to establish your life insurance firm to develop these business areas.

Find a place to work.

Meetings with potential life insurance buyers will be necessary for your life insurance firm, which demands adequate commercial office space. Make contact with local realtors and arrange for tours to potential properties.

Select an office building that will allow you and your employees to work comfortably. It should also be physically appealing to potential consumers and located in a vital region to build your presence.

Recruit helpers

You can’t manage a successful life insurance firm on your own. To begin, publish ads in your local newspaper’s “Help Wanted” section as well as online job recruitment portals.

Interview possible support staff members and hire at least one or two capable people who will compliment your company’s procedures and objectives. Ideally, recruit people who have worked in the insurance sector before. This will allow you to devote more time to growing your company rather than educate your employees about life insurance policies.

Make a list of possible ways to keep clients and customers.

The insurance premium often describes client acquisition and retention in this industry. When consumers get their renewal coverage and see that their premium has increased, they often react emotionally.

They also don’t realize that hikes are commonplace and affect all carriers in the same way. Thus, you must ensure that your marketing plan appeals to these customers at precisely the correct time. When it comes to emotions, time is everything, and they’ll come to you with a quotation request. You have the chance to begin creating that connection as soon as prospects walk through the door.

Even though the captive agent cannot compare rates with other providers, they might inquire with underwriting to find out why the premium has increased.

We believe this is an excellent opportunity to review the client’s policies to see if any protection can change or if the client is eligible for any discounts. Keep in mind that the friendship you’ve built with your customer, as well as your constant attempts to provide excellent service, are frequently sufficient.

Few people would pay a somewhat more significant premium for the assurance of working with an agent who is looking out for their best interests. However, the independent has a tiny disadvantage in this situation.

This is because customers will not feel true devotion to you until you have created a significant business book and shown your dedication to them. Clients may make judgments based only on pricing. But remember that consumer loyalty in this industry is gained by excellent customer service and predicting your clients’ requirements.

Frequently Asked Questions

Can I start a life insurance company?

Yes. You can start a life insurance company through the tips highlighted above.

How much would it cost to set up a business in the insurance industry?

The start-up fees may vary depending on the state you choose to function in. In general, the cost of starting an insurance company ranges from $6,000 to $60,000.

Is it profitable to own a life insurance company?

Yes. For life insurance firms, the last ten years have been very successful. The industry’s net income has reached $200 billion. Profits from underwriting and investment income account for the majority of the profit.

What are the ways that insurance providers generate money?

Most life insurance businesses make money in two ways: by charging premiums in return for insurance coverage and by charging commissions. The premiums are then re-invested in other interest-bearing assets. Insurance firms strive to advertise successfully while reducing administrative expenses like other private businesses.


In conclusion, the life insurance industry comes with various merits. And if you desire to learn how to start a life insurance company, the tips above will aid you immensely.


Adam Grabois is an expert in all aspects of Insurance and Property with 20 years of experience. He is a licensed broker of all lines including property, casualty, life, and health. As a licensed adjuster, he is well-versed in all aspects of insurance, and he owns All Needs Insurance agency in Florida.

He attended Tufts University where he earned his undergraduate degree, followed by a Master's degree from Columbia University.

Adam shares his breadth of experience by helping many businesses and individuals manage risk and protect themselves financially. He now shares this with the audience of the "Pro Insurance Info" website.

Articles: 281
error: Content is protected !!